Director, Market Solutions

49967 - Toronto - Regular 

Hydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly  1.5 million customers. We have a long history in the industry with our roots dating back over 110 years to 1906. Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario. Today, we’re focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.

It’s an exciting time to join the team at Hydro One!

Director of Marketing Solutions

Establishing trust with our customers, partners, and all Ontarians is essential to gaining their support for the infrastructure, technologies and programs needed to meet the growing demand for electricity and achieve a net-zero future. With emotional factors accounting for 46% of brand impressions in the utility industry, Hydro One must foster trust through genuine connections that make people feel understood and valued.

The Director of Marketing Solutions will work in partnership with the VP of Marketing to execute on the company’s new customer-centric brand strategy through integrated marketing solutions that elevate the marketing team from a traditional, supporting function to strategic driver of business outcomes.

Responsibilities

• Support the VP in providing strategic counsel to senior stakeholders, translating business objectives into effective marketing strategies.
• Work in partnership with the Director of Corporate Communications to set annual priorities, develop an in-take process for client requests, allocate resources, budget and timelines.
• Ensure marketing activities are aligned with the clients’ goals and expectations, ensuring the integration of brand positioning, audience segmentation and customer journey optimization.
• Oversee the development, execution, and optimization of multi-channel marketing campaigns that span traditional, digital, and emerging platforms.
• Lead cross-functional teams of marketing professionals, providing mentorship, guidance and professional development opportunities.
• Foster cross-functional collaboration between creative, digital, content marketing and analytics to deliver effective marketing solutions.
• Collaborate with the VP and senior leadership to define marketing goals and KPIs. Monitor the effectiveness of marketing campaigns using analytics tools.
• Manage vendor contracts and relationships, negotiating to ensure maximum ROI.

Qualifications:

• The ideal candidate has strong background in digital marketing, data-driven strategies, and the ability to create customized solutions for diverse business needs.
• Data-driven mindset with proven experience developing and managing integrated marketing campaigns across various channels that drive business growth.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing and analytics.
• Excellent leadership, communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and external partners.
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of marketing experience, with at least 5 years in a leadership role
• Experience in leading brand marketing is an asset

At Hydro One we understand that the success and strength of our business rests with our people. When we develop their skills, we are investing in both their success and ours. To secure the best talent, we seek to create a workforce that reflects the diverse populations of the communities where we live and work and to create a culture based on safety, innovation and inclusiveness.

We are honoured to be recognized by Forbes in its list of Canada’s Best Employers for 2024.

Thank you for considering a career with Hydro One, we welcome applications from all qualified candidates. If you are having difficulty using our online application system and you need an accommodation due to a disability, please email careers@hydroone.com. Hydro One will provide reasonable accommodation for qualified individuals with disabilities in the job application process.

Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Deadline: October 15th, 2024

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We thank all applicants for their interest in a career at Hydro One; however, only those candidates who are selected for an interview will be contacted.